Sun 2 Oct 2005
Scoble has blogged asking any of the Microsoft executives to make a Web 2.0-related acquisition. Everywhere on the web there is rampant speculation as to what company or group Scoble has in mind. Can you guess what is really going on?
There is no way that Microsoft would ever make an acquisition as a result of a public Scoble post. Why? Because it would give him way too much power. As he says, he is “seven levels down” in the corporation, and unfornately, as corporate politics go, it would be too dangerous to allow him to pull strings that way – especially with the whole world watching.
Scoble knows this, so what is he really doing? Simple. With a short paragraph on his blog he has gotten the entire tech blogosphere talking about Microsoft. Go check out Memeorandum and see what stories are ruling the web right now. For a week that will be heavily controlled by Web 2.0 properties and announcements, Scoble has successfully injected the decidedly pre-web MS into the conversation.
Good job, Scoble. Me? I don’t think there really is a company in mind here. Just a little bit of sly PR slight of hand on the part of the reigning king of web PR - Mr. Robert Scoble.
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