Don Yacktman, ex-NeXT employee:

I sure hope that Apple sticks to its guns on this one. Since it sounds like not all the labels really want the price hike, I think this is a battle Apple could win. Sure, one of the majors (cough cough Sony BMG cough) could still say that they’ll take a hike if Apple won’t deal, and might even try it, but then what happens? All that money flowing through the iTMS goes to the other labels, and the label that walked sees everyone shift to illegal downloads for their music. Apple can put an ad in the iTMS explaining that such and such labels songs are no longer available because they got too greedy and thought 99¢ wasn’t already enough. Can you imagine the impact? It could create a mass boycott of that one label. Customer outcry might force the label right to the iTMS, 99¢ price and all.

Amen to that. Apple, I love you. Sony, I hate you. Count me first to boycott if this does indeed happen.